Saga Beauty

1.What do you know about the theme of your project?

We are going to survey what services or products Saga could add to their selections or if there is something that could be or have been done better already. Saga in quite known in beauty care industry in Finland and has lots of customers but how we could make them even more?

2. What do you know about your company?

Saga Beauty is a unit of Sunborn Saga Inc. The company specializes in importing and marketing cosmetics and equipment for professional use in the field of beauty and cosmetics. Its clientele of 255 contract customers consists of beauty salons, vocational colleges, spas, department stores and boutiques.
Saga Beautys main series are French skincare brands: Phytomer, Maris and Fleur’s. Other brands in the company’s selection are: professional makeup brand Stagecolor, manicure brand Alessandro, pedicure brand Pedix and body treatment brand Galvagni Spa.
Sunborn Saga Beauty is Sunborn Saga Oy’s unit, which specialises in importing and marketing cosmetics and equipment for professional. Sunborn Saga oy is part of international Sunborn-concern, which includes also hotel Naantalin Kylpylä, Terveyskylpylä Ruissalo, ship building company Sunborn International, city hotel Saga Exelsior in Düsseldorf, Germany and import company Saga Yhtiöt.

3.What do you know about the company's customers?

- Saga Beauty does marketing and imports a wide range of cosmetic products to fields companies, beauticians, make-up artists, nailartists, pedicurists and beauty schools. Also certain department stores, specialized cosmetic stores and high-end spas can order their products.
- Customers are pretty much specialists in the field on beauty industry.
- These stores and beauty salons which sells Saga Beauty’s products have probably more older customers than young students. Products are going more in to places that have more mature clients.

4.What do you know about the industry of the company?

Saga has worked as beauty care professionals business for over 20 years. Saga brings and marketing professional cosmetics to Finland industry companies, make-up artists, pedicurist, beauticians, nail technician, industry schools, special cosmetic markets and spas.
They are focusing skincare and customers’ expectations for products. Saga sell this products; Phytomer, matis, fleur´s, statecolor, alessando, pedix and saga spatech. These products are well-being and cosmetics products.
Products are focusing sensory, luxury, and natural. Saga selling professional make-up series, hand treatment-, manicure-, nail series , and foot care series, and the most important hole body care. They have also some accessories to beauty care business, for example cleansing wipes. Customers can get trainings before using products. Saga want consider their customers to do contract customer agreement with them.
Saga focusing professionals and seems like they are wanted to keep it that way for long time. They keep up their trusts to the products and customers, and they develop all the time their service, products and feeling that everyone can get what their need are.
Generally, we can say that most of their products interesting women. And the industry is pink-collar, even they offering products for men too. Industry is well-being, beauty care and treating our every cells and sense.

5.What do you know about the competitors of the company?

Saga Beauty is one of the cosmetics importers in Turku area. There are only few other companies, which import cosmetics in Turku. I think that Saga Beauty might be one of the largest and maybe most popular of them. Many beauty care entrepreneur order their products from companies which are in Helsinki for example. Almost all cosmetics importers of Finland are in Helsinki metropolitan area . For example Berner and Transmeri might be the competitors of Saga Beauty, because they are well -known companies and they both import popular cosmetic brands.