Design Brief

Problem:  Alessandro nail polishes don`t sell well enough.

Possible solution:  

• ·         More marketing ( guerilla marketing, more knowledge of products, expos, celebrities as models )
• ·         Co-operation with schools, companies, professionals, media, celebrities
• ·         Developing the products better ( ingredients, structure, package, smell of the product)
• ·         Larger collection ( nail polishes, nail accessories, tools, removers, products for men..)
• ·         Free examples in shopping centers
• ·         Product testing  ( free manicures)
• ·         Changing prices, campaigns
• ·         Seasonal collections

3.12.2013  Vilma, Iida, Niina, Päivi, Essi