User Journey Map

Service situation:  Beauty expo

• ·         Customer comes to the expo and she has good map of expo area and she finds easily to the Saga store.
• ·         There is no music but otherwise she gets good feeling about what she feels.
• ·         She recognizes easily workers, because they have matching outfits.
• ·         Workers look clean and tidy with fresh makeup and hair
• ·         Atmosphere is professional and she feels herself warmly welcome.
• ·         Big area with beautifully product set up.
• ·         There is good scent.
• ·         Friendly worker comes immediately  to her.
• ·         There are good offers and cheap prices.
• ·         Worker tells professionally about foundation of products and answers to possible questions.
• ·         Worker advices you to find right products and how to use them.
• ·         Then she lets you watch freely and pick up products you like, but she is still available and around you.
• ·         Customer decides to buy some products and goes to cashier.
• ·         In the cashier you get free examples and product catalogue and professional remains you how to use products you just bought and Sagas other services.
• ·         After good customer service, she decides to go to get cheap manicure.
• ·         Then she leaves happily from the Saga store. 

3.12.2013   Vilma, Iida, Niina, Päivi, Essi